Established in 1985, Maynard Financial dba Simplified Software,  a company that develops software for all types of businesses.

We focus on FileMaker as a core development solution dealing with small to medium clients and government agencies all over the United States and Canada.

In 1991 we embarked on a course of development into the agricultural market. Since then we have put into service countless systems for produce brokers, shippers, distributors, coolers and transportation companies.

Greg Mainis with Simplified Software has been developing software for all types of business clientele.
Simplified Software’s Greg Mainis develops software for all types of business clientele all over the United States and Canada.

TMC Produce: Amanda Petree

TMC Produce Solutions uses Produce Advantage from Simplified Software because it’s easy for our staff to learn and use.  When we have a questions Simplified Software quickly answers either by phone or email.  We like the reduced paperwork because of the automation built into the system.  It gives us time to do more important things.


Simplified Software is a reasonably priced, user friendly, software program designed to work for both shippers and brokers.  Greg is always willing to help with any questions or concerns.

Brandon Mullis, SouthEast Produce

I have used both FAMOUS and QuickBooks in the past as a produce shipper and broker.

They simply do not compare to the ease at which Simplified Software works!!

I knew there had to be someone out there that knew enough about the produce workload to tie all of the different processes into one transaction, and then I found Greg!!

I do still need assistance from time to time as I am not an accounting major by any means. But they have always made near immediate time to stop and help me with whatever road block I have experienced, and usually caused myself!

The purchase/allotment, freight, sale and invoicing are all in the same system AND on the same page!!

Greg and his team at Simplified Software, most simply stated, “Get it”.

Erick Dos Santos, Wholefoods

With Broker Advantage we have accurate, up-to-date information at our fingertips. It successfully integrates purchasing, dispatching, and accounting creating a unified consistent business process. We appreciate the simplicity of use and speed of the system. 

Simplified Software provides quick and efficient technical support at an affordable price. The design of the system combined with the dexterity of the Simplified team has allowed us to scale as we grow.

Our five-year partnership with Simplified Software has helped us improve service standards to our regional receivers, save money on the buy-side, and pay our vendors quickly.

Dyann Meschi, California Strawberry Commission

“I am completely impressed with Simplified Software and Greg Mainis. He was careful to understand the objectives of our project and took special care to create solutions appropriate to our needs.

Without hesitation, we will use Simplified Software’s services again (and again!).”

We give a purchase guarantee on all our products – “30 day guarantee or your money back”. We are so sure that this product will fit your business that we will give you an 30 day guarantee, if you are not completely satisfied that the product you purchase does not make your business run smoother, more efficient and more streamlined that you can return the product for a refund. Any training fees are not refundable, all product licensing fees will be completely refunded.

To learn more about Simplified Software, please contact us or call (831) 475-4580.